Spotlight Story

Black Business: Healthy Roots Dolls Founder, Yelitsa Jean-Charles

Healthy Roots Dolls is a toy company that creates dolls and storybooks that empower young girls and represent the beauty of our diversity. So when girls can’t find dolls that look like them, it negatively impacts their self-esteem. That’s why Yelitsa created Zoe, the first Healthy Roots doll. Healthy Roots Dolls has a medley of facial features, skin tones, and hair textures that can be styled in countless ways. Their mission is to bring curl power to the toy aisle with products that reflect the diversity of our reality. You can buy at retail stores like Target. Visit the website sign up and get a discount on your first order.

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