Why the Black Press remains vital after 195 years

By Stacy M. Brown
NNPA Newswire

The National Newspaper Publishers Association (NNPA), the trade association of the 230-plus Black-owned newspapers and media companies that comprise the Black Press of America, is poised to observe the 195th anniversary of the birth of Freedom’s Journal and the Black Press.

An informative and entertaining convention kicks off at the Hilton Riverside Hotel on June 22 in New Orleans with the theme, “195 Years of the Black Press: Amplifying our Voices for Freedom, Justice, Equality, and Equity.”

NNPA Newswire has embarked on four-part series featuring some of its most dedicated consumers ahead of the convention.

Already during the series, readers and other consumers have shared why the Black Press remains vital after 195 years.

In Part II, they’ve asserted what they’d like to see from the Black Press today and in the years and decades ahead.

“I would like to see the Black Press continue moving and growing forward,” said Joni King, who has championed NNPA’s live morning show, Let It Be Known, since its inception in January 2021.

Artist Jacoby Jelks, who once appeared on an NNPA livestream, wants the Black Press to expand to other mediums.

“From now on, I would like to see the Black Press continue to grow. This could be in the form of owning television stations, podcasts, digital apps, media companies, and marketing solutions to guarantee visibility that challenges the outdated mainstream’s longstanding narratives that are sometimes stereotypical when concerning black culture,” Jelks stated.

Michelle Madison, who subscribes to BlackPressUSA.com, said the onslaught of social media has made it challenging in many ways, “with more and more people receiving much of their news via the internet.”

However, Madison offered her belief in a “two-fold method.”

“First, there needs to be a contrived effort to attract people to purchasing, subscribing, and reading actual newspapers,” Madison insisted.

“Second, there needs to be a focus on addressing those that rely mainly on social media for their news. Based on my own informal research, many baby boomers and millennials seldom purchase newspapers.”

Madison continued:
“Typically, these groups are more inclined to subscribe to an online news service. However, I know of people in the age range of 50 and older who purchase newspapers and support Black media.

“However, that group is waning. The Black Press must make a concerted effort to attract them. Also, the readers should feel that their voice is being heard. I believe that this could be achieved by proactively incorporating millennials and generation X into the editorial content and staff of Black newspapers.”