It was the 7th annual open model talent call Saturday at the Mark Cuban Heroes Basketball Center, where candidates from all walks of life gathered for a chance to showcase their talents and potentially join the J3 Productions agency, founded by Willie Johnson III.
Since its inception in 2018, J3 Productions has helped launch the careers of many aspiring talents, and Johnson shared how fulfilling it is to assist in their journey.
“I feel amazing because I’ve helped launch the careers of so many people. They would tell me, ‘Hey, I’m trying to get signed, I’m trying to do this, and the agencies, you know, they aren’t listening, they’re telling me no.’ So it’s been great because I’ve been able to launch careers of several hundred models,” said Willie Johnson III, founder of J3 Productions.
The event allowed participants to perform in front of an audience of judges and other candidates from diverse backgrounds, all aiming to make their mark in the industry.
One standout performer at the event was 22-year-old Michael Chioma from Nigeria. Despite feeling nervous at times, Chioma embraced the experience with confidence and saw it as a step closer to his dreams.
When asked how he felt participating in the event, he said, “It was great. Nervous a little bit towards the end, but it was great just pursuing my training.”
Reflecting on his ultimate aspirations, Chioma said, “Modeling, styling, just being a creative in all. New York Fashion Week, Paris Fashion Week—more and more, I’m reaching for the stars. That’s all you can do right now.”
In addition to the fresh faces like Chioma, the event also featured individuals with years of experience in the modeling world, showcasing how the industry continues to evolve and provide growth opportunities.
Kia Rayford, who auditioned at the J3 Productions event in 2022 and has since seen her career soar in remarkable ways. From walking the runway across the country to landing a role in the 2024 Paramount TV series Landman, Rayford’s journey is a powerful example of perseverance and consistent effort.
For her, returning to the event felt like a reunion—a moment to reflect on how far she’s come.
I love it here. I always go back every time,” Rayford said, expressing her appreciation for the experience.
As a seasoned professional, Rayford emphasized the importance of staying grounded while progressing. “I check in with my management all the time to make sure I’m doing the right thing. And I’m always preparing myself—ready for whatever comes next,” she said.
Rayford’s words served as a reminder to aspiring talents that consistency, preparation, and self-reflection are crucial components to success in the competitive world of modeling.
J3 Productions, with the guidance of Willie Johnson, provides individuals from diverse backgrounds and talents the opportunity to tap into their creativity and pursue their biggest dreams. Whether they are just starting or have years of experience, this platform offers the support and resources needed to make those dreams a reality.
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