Center for BrainHealth®, a leader in advancing the science and practice of brain health and part of The University of Texas at Dallas, announces the third annual BrainHealth Week, February 24-March 1, 2025. Events and community activities throughout the week will celebrate the brain’s lifelong potential to get
stronger.
“Enhancing brain health stands as a pivotal force propelling our society forward,” said the center’s founder and chief director, Sandra Bond Chapman, PhD. “We are on a mission to provide simple tools for everyone – no matter their age – to proactively increase their brain’s performance.”
Inspiring Action for Brain Gains
For the past 25+ years, the Center for BrainHealth has been redefining how people understand and address the brain’s health and performance, with leading-edge research as well as science-backed programs that empower people to be more proactive about their own brain health. A recent national omnibus survey revealed that, while 90% of people understand that the brain’s capacity can be
improved, almost 75% do not know what they can do to promote brain gains.
BrainHealth Week helps close this gap by bringing the North Texas community together with a practical focus on brain gains – getting proactive about the brain’s health and fitness at any age, and inspiring action with simple steps that are scientifically demonstrated to make a difference.
Activating Young Adults
Science shows that if we do nothing, our brains typically begin a gradual process of decline starting in our 20s; however, adopting brain-healthy practices and habits has been shown to change that trajectory, making proactive brain health particularly critical for young adults. UT Dallas students are helping lead the way. More than 20 have volunteered to serve as BrainHealth Champions, raising awareness and inspiring action on campus throughout the week. On Monday, February 24, Dr. Adam Woods, dean of the School of Behavioral and Brain Sciences, will unveil the first-of-its-kind Brain Recharge Station. Designed by Perkins&Will, the award-winning
architecture firm designing UT Dallas’ student union, this space will serve as a reminder for students to periodically unplug and take a brain break.
Convening Experts and Thought Leaders
On Wednesday, February 26, the Empowering Women Through Brain Health conference brings together some of the most pioneering, exciting experts in women’s brain health to discuss discoveries being revealed across life stages as the knowledge gap about women’s brain health is just starting to close. On Thursday, February 27, the center hosts Accelerate! Breakthroughs in Brain Performance,
an invitation-only convening with changemakers and visionaries to explore how principles of neuroscience can help deliver and optimize peak performance. (These events are at capacity, but those interested in receiving highlights and takeaways, as well as other resources shared during BrainHealth Week, may register free of charge.)
Celebrating Art and Community
Two free, public events during the week will explore how art intersects with better brain health. On Tuesday, February 25, young professionals are invited to experience a Night at the Museum at the recently opened Phase I building of the Edith and Peter O’Donnell Jr. Athenaeum on the UT Dallas campus.
On Thursday, February 27, community members are invited to Neuroscapes: Mapping the Mind Through Photography at Center for BrainHealth. Made possible through a grant from the City of Dallas Office of Arts and Culture, this unforgettable evening celebrates culture, community and creativity with thought provoking
photographs from four Dallas-based artists and a panel conversation exploring the ways art shapes our understanding of brain health.
Engaging North Texas Families
On Saturday, March 1, BrainHealth Week culminates with the Family Fair, a free community event to inspire and engage families. Activities will include a brain-themed treasure hunt, games and interactive moments, and kid-friendly speakers.
The Great Brain Gain Sleep Text Challenge
Anyone with a cell phone can participate in a text challenge that offers seven days of tips for better sleep, which research has shown to be foundational to brain health at any age. The center partnered with world-renowned sleep expert Matt Walker, PhD, to create the sleep text challenge. People anywhere can participate by simply texting SLEEP to 888-844-8991. For the Spanish version, text DORMIR to 888-844-8991.
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