By Ashley Moss
Alto, a local ride-share program, is helping voters get to the polls by offering free rides.
“We all believe this is an important election season,” Alto CEO Will Coleman says. “We want to do our part to get voters out.”
Alto said it observed other organizations doing what they could to create opportunities to vote, including the American Airlines Center, which will serve as a polling location in Dallas County. For the Dallas-bases rideshare program, free rides to the polls was the answer.
“We started having discussions with the team on how to help,” Coleman says. “We have a fleet and drivers, and people need help getting there.”
Alto has a fleet of more than 100 vehicles, the majority of which are in the DFW area. They also operate in Houston. All their cars are outfitted with plexiglass barriers for safety and are maintained and owned by the company directly.
Alto isn’t the only transport service trying to incentivize voters to get to the polls. DART will provide free rides to Dallas County voters on October 17, October 24, and November 3 to the American Airlines Center on the Green or Orange lines.
To take advantage of Alto’s free rides to the polls on Election Day only, customers need to open the Alto app and use code VOTE2020 for a free ride to and from a nearby polling location.