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Dallas Morning News

Why Mark Cuban isn’t thinking about running for president any time soon

In 2020 Cuban put an end to his White House bid because polling numbers told him there was no clear path to victory.

By SportsDay Staff

Mark Cuban
Businessman Mark Cuban speaks after attending meetings at the White House, Monday, March 4, 2024, in Washington. (AP Photo/Mark Schiefelbein)(Mark Schiefelbein / ASSOCIATED PRESS)

Mark Cuban for president? Don’t expect to see the former Dallas Mavericks governor on the campaign trail anytime soon.

In an interview with CNBC’s Morgan Brennan Tuesday morning, speaking from the White House lawn, Cuban explained why a run for president was not in his immediate future.

“You know, my kids are 14, 17 and 20, Morgan. And that’s time I’m never going to get back,” Cuban said. “In this crazy world and how they treat families and how they treat the kids of people running — there’s just no way I’d put them through that. And you know when I’m 105, hopefully, on my deathbed, I’m not going to think back ‘I should have run for president.’ I’m gonna think back about all those memories I had with my kids while they were still in their teenage years.”

Cuban was at the White House to participate in a roundtable focused on the cost of healthcare and to discuss his prescription drug startup, Cost+.

Interestingly Cuban did not rule out a run for president someday, just not while his children remain teenagers. Maybe he will reconsider things in 2032.

Cuban previously seriously considered making a run for president in 2020 but stopped pursuing it after a pollster he hired revealed no path to victory for the billionaire. On an episode of The Axe Files, a podcast hosted by David Axelrod, an adviser to former President Barack Obama, Cuban explained that no matter how you looked at the numbers, he could not win against Donald Trump and Joe Biden.

“From every which way, cross-tab, you name it, I had it analyzed and scrutinized … and they could only see me getting up to 25%,” Cuban said. “That’s why I didn’t pursue it further. I just didn’t think I could win.”’

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This story, originally published in The Dallas Morning News, is reprinted as part of a collaborative partnership between The Dallas Morning News and Texas Metro News. The partnership seeks to boost coverage of Dallas’ communities of color, particularly in southern Dallas.
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