Community Spring Fling to Celebrate Customers for 35 Years of Loyalty

The Community and Williams Chicken Customers will be rewarded for their loyalty to a hometown brand Saturday, April 30 from 11am – 2pm at For Oak Cliff, 901 E. Ledbetter in Dallas.  More than 1000 participants are expected to fill the backyard of the hosting organization for a day of fun, entertainment, celebration and appreciation.  Recognitions from Dallas Mayor Eric Johnson, State Rep. Royce West, business leaders and others will be presented during the event. 

“God and our customers are the only reason we have made it this far, especially post pandemic, said Hiawatha Williams Founder and CEO of Williams Chicken. “To celebrate 35 years with a focus on the community, I wouldn’t have it any other way.  My family, the team at Williams Chicken and I are so grateful,” he said.

As the fast-casual chain considered how it would celebrate 35 years, Williams reminded his team recently that the pandemic has reshaped everything, including habits.  But one thing the leader said will not change is his commitment to serve the community.  “Yes, we have endured massive change over the past few years, but what I can honestly tell you is that our focus was on keeping people fed and providing a great product, explained Williams. 

In the height of the pandemic Williams Chicken not only increased franchise ownership, we worked with local schools to keep students engaged when they had to transition to full time online learning with Fried Chicken and Chat Fridays.  The company consistently was in rotation offering meals for grocery store front line workers, teachers, police and firefighters, hospital and nursing home staff.  “It is the consistent support of our customers that allow us to take care of the community then and now, said Williams.  I don’t count it lightly when people spend their hard-earned money with us, it is the least we can do, to give back.”

 There is something for everyone at the Spring Fling, including card games (Spades and Bid Whist), dominoes, live entertainment, bounce houses, photo station, sack races and more.  The event is free, but guests must register and complete a waiver form @ eventbrite.com – just search Williams Chicken Spring Fling.